If you’ve ever used an analytics tool before you’ll be familiar with most of the features and the Stats page is remarkably complete.
All of the data, visitors, most popular posts and so on, is being delivered in near real time so you can track how your latest post is doing as soon as it’s published.
For those of you who require more detailed information adding Google analytics is achieved by adding your google analytics tracking number.
Analytics can help you answer the following questions
For Executives:
- Which marketing initiatives are most effective?
- What are accurate traffic patterns/trends on my websites?
- Which customer and customer segments are most valuable?
For Marketing Professionals:
- Where are my visitors coming from and what do they do on my site?
- How can my website convert more visitors into customers?
- Which keywords resonate with prospects and lead to conversions?
- Which online ad or creative is the most effective?
For Content & Web Developers:
- Why do so many people leave my site without doing what I want?
- Are there website design elements that are turning visitors away?
- What site content are people most interested in?